Compared to paid advertising, SEO, or search engine optimization, can provide more consistent and affordable revenue. You may increase the number of people who visit your online store by making sure your company appears on Google’s main page. While SEO may produce benefits more gradually than a sponsored ad would, you’ll position your company for long-term financial success.
While SEO has many advantages, it also has many technical requirements and confusing terminology, making it a source of frustration for busy small business owners. SEO best practices and quick tips that will help your ecommerce business grow in the following sections.
Advantages of Investing in SEO
When you invest time and resources in SEO or hire a company to help you As your website pages rise to the top of search results, traffic to those pages increases over time. Arriving first gives your brand more credibility, draws the most attention, and results in more sales.
Now, let’s look at some SEO best practices that can help your ecommerce business grow.
Keyword research will reveal the words that people type into Google when looking for a product similar to yours. Once you’ve found those words, you’ll place them in strategic places on your website to help different pages appear on Google’s first page of search results. When a page “ranks” on Google, it means that it appears on the first page of search results for a specific keyword, also known as a search term.
Place Keywords strategically across your website
Now that you’ve identified a set of keywords related to the various products you sell, you’ll need to strategically place them on different pages of your website and create content around them. This entails inserting keywords into:
- Meta Title: The meta title is the page title that appears in search engine results such as Google.
- H1 headline: The title that readers see at the top of a page, such as a blog post.
- Meta Description: The text that appears beneath a meta title in search engine results.
- A blog post on the topic: This could be a post defining the topic, explaining how to do something, etc.
You can do all of this in your ecommerce website’s back end editing section. While it is critical to ensure that your keywords are strategically placed, avoid keyword stuffing.
Include keywords in each meta title
A meta title is the title of your page that appears on a search engine’s result page, such as Google. Adding keywords to your meta titles is a low-effort, high-reward SEO fix you can make to your site.
On the back end of the ecommerce platform you use, you should be able to set a meta title for any page on your website. Navigate to the page you want to edit in the sidebar of Shopify and scroll down to the “search engine listing preview” at the bottom of the page.
Create backlinks and internal links to various types of content.
Link building entails contacting various brands and publications online to see if they will link to a page on your website from their own. The more links you have, the more trustworthy you appear to Google. Google rewards trustworthiness with a higher ranking in search results. If a large number of people trust your content and believe it is worthy of a link, Google will as well.
Make a blog that establishes your authority in your niche.
Creating a blog is an essential component of an ecommerce SEO strategy, but not for the reasons you might think. Rather than thinking of blog traffic as something that drives sales, the true benefit of having a blog is that it creates what is known as topical relevance.